In addition to non-stop music and entertainment, there’s so much to enjoy at Alive. Atwood Lake Park is home to a beautiful 1,500-acre lake where you can throw a picnic and hang out at the beach, enjoy our free water inflatables, swim with your friends, rent a pontoon boat, go fishing, hike on the trails throughout the park, take your kids to the playground, play basketball or pickleball, and more! There’s so much to do. If you’ve never been to Alive or Atwood, check out our festival map and directions below.


There’s no better way to commemorate your Alive experience than grabbing your official festival and artist merchandise. Stop by the Marketplace tent and check out our wide variety of vendors including festival and artist t-shirts and merchandise, a wide variety of hand-made items, jewelry, art, vinyls, and much more. Visit partner non-profits to connect with those impacting the world in incredible ways. If you’re a student, stop by the booths of the various colleges and universities to hear more about the schools.


One of our favorite times each year at Alive is the gathering of hundreds of people for baptism. Any and all are welcome to come share in this celebration and public declaration of our faith in Jesus. We’ll have pastors available for anyone who would like to be baptized, and you are welcome to have your own pastor baptize you, as well. Come join us for this powerful moment as we celebrate and reflect on Jesus’ finished work!

➔ Baptisms take place on Saturday (7/17) and Sunday (7/18) at 9 AM on the beach.